From Tea & Coffee Trade Journal:

Portland Coffee Roasters continues to be committed to building and strengthening sustainable coffee communities with everyone involved in the coffee chain. The new packaging features a warm, gold background with inviting illustrations that symbolize the global community the company serves. Hand-drawn doodles by Taylor Engel and Klay Arsenault depict the people who create the coffee experience, from the coffee grower, to the roaster, to the barista.

Go read the rest of the article here.